MANSCAPED

From product naming and packaging all the way to campaign ideation and execution, I was involved in every aspect of the product journey. When we weren’t launching new products we were able to create content solely for the purpose of brand reach and identity, going as far as creating a pilot for a Manscaped web-series.

Performance Media: Concepted, scripted, co-directed, and even acted in these comedic videos for paid and organic social media.

MANSCAPED JUNK DRAWER: Together with a co-writer and producer, we created and co-directed a web-series pilot within the Manscaped sphere. Here we showcased scripted content focused on growing the overall brand identity and engaging the Manscaped audience with comedy.

CAMPAIGN: Executed on campaign activations across web, video, email, and out of home. Also acted as lead writer, working on concept decks for several campaigns and product launches.