A collection of work from MANSCAPED
MANSCAPED JUNK DRAWER: From content strategy to execution and roll out plan, I was able to see this project through its entirety. Together with a co-writer and producer, we created and co-directed a new form of content, developing a mini brand within the Manscaped sphere to showcase scripted content focused on growing the overall brand identity and engaging the Manscaped audience with comedy.
Flurry’s and Tutorials: Concepted, scripted, co-directed, and even acted in these comedic videos for paid and organic social media.
CAMPAIGN: Executed on campaign activations across web, video, email, and out of home. Also acted as lead writer, working on concept decks for several campaigns and product launches.
Product Naming / Packaging / Web: Took products through their entire life cycle, from developing the product name to product web pages and packaging copy, all the way to consumer facing ads.
one last mustache ride
